WORKFLOW QUEEN

coaches bookkeepers and accountants on implementing tech and automations in their business.

Screenshot of a message from Alyssa Lang on Slack stating, "@Sydney DUDE lol right after you posted the straightforward post ‘is it the right fit’ someone booked a consult!"

about

Workflow Queen, owned by Alyssa Lang, breaks down tech and automations for bookkeepers and accountants. Her goal when starting with 22 Marketing Co. was to provide her followers with as much value as possible - skipping over the high level fluff and giving them answers they're searching for.

our strategy

  • Increased posting on the feed to 5x a week and posting 3x a day on stories

  • Posted Reels 2-3x a week using short b-roll video clips, trending audio, and specific hooks that address client pain and pleasure points

  • Posted relatable and inspiration memes and quotes that spark follower engagement and loyalty

business goals

  • Generate a loyal community that receives consistent education and value based on content

  • Attract ideal customers to join the email list from social media

  • Convert leads to courses, programs, and launches

the transformation

  • Grew following by 1k in 6 months

  • Surpassed Black Friday sales goal after 1.5 months of working together

  • Had a quarter of a million dollar launch in the first launch we worked together

  • Alyssa was able to fully pull out of being actively involved in the social media processes

THE RESULTS

Instagram analytics showing accounts reached and engaged, highlighting that 13,469 accounts were reached, 63.7% via ads, 11.3K non-followers, and 2,162 followers. Engagement reached 498 accounts, with 374 followers and 124 non-followers. Impressions were 46,214 with a 97.6% increase.
Screenshot of a social media post showing a video thumbnail of a woman speaking at a podium with the caption 'Tax season check-in!' The post indicates video analytics: 3,544 views, 91 likes, 20 comments, 29 shares, and 5 saves. A summary below shows "2,096 accounts reached, 144 reel interactions, and 0 profile activity."
Profile activity report showing metrics including total activity as 1,060 (up 2.8%), visits as 921 (up 1.8%), and external link taps as 139 (up 9.4%) for August 1 to August 31.

before

Collage of various promotional and motivational graphics related to workflow management, Black Friday sales, and business tips. Includes images of a woman with red hair, text about discounts, and phrases like "3 Ways to be Successful in 2023" and "Why Asana Works." Other elements focus on email strategies, bookkeeping, and Asana usage.

after

Collage of social media posts featuring bookkeeping tips, motivational quotes, and business advice. Includes images of people, computer monitors, and text on various topics such as overcoming imposter syndrome and saving on processing fees. Some posts feature specific individuals, others have graphics with handwritten-style captions.