MEET 22
Marketing Co.
MARKETING IS PERSONAL
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MARKETING IS STORYTELLING
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MARKETING IS TIMELESS
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MARKETING IS PERSONAL • MARKETING IS STORYTELLING • MARKETING IS TIMELESS •
YOUR BRAND ISN’T JUST a business
—IT’S A REFLECTION OF YOUR PASSION, EXPERTISE, AND EVERYTHING YOU’VE BUILT.
That’s why we believe in marketing that feels like you. Founded in 2020, 22 Marketing Co. is a women-led agency specializing in strategic digital marketing for creative, women-owned businesses. Our approach is rooted in thoughtful storytelling, high-quality content, and a deep understanding of the brands we work with.
OUR philosophy
WE DON’T BELIEVE IN ONE-SIZE-FITS-ALL MARKETING. WE BELIEVE IN STRATEGIES THAT ARE:
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Aligned
Every post, email, and campaign should serve a purpose.
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Story-Driven
Great brands don’t just sell; they connect.
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Sustainable
Marketing that feels good to do—and works in the long run.
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High-Touch
A true partnership, where you feel seen, heard, and supported.
sSydney
MEET OUR FOUNDER
Sydney started 22 Marketing Co. after realizing that creative, passionate businesses needed more than just a “social media manager.” They needed someone who truly understood their vision, their audience, and their values—someone who could take marketing off their plate while making sure every post, every campaign, and every piece of content still felt like them.
After working in the marketing industry and managing accounts for various brands, she saw a gap: so many agencies focused on churning out content without truly understanding the business behind it. She set out to build something different—a high-touch, strategy-first agency that blends old-world marketing principles with modern digital strategies.
Sydney is a social media marketing expert who believes in authentic, personalized marketing that fosters real connections—not just chasing numbers.
She’s not the kind of social media manager who will tell you to be on your phone 24/7. Instead, she focuses on strategic, sustainable marketing that fits your brand and lifestyle. When she’s not working on campaigns, you’ll find her with a warm cup of coffee at a cafe, exploring a new country,...but most importantly, always hanging out with her goldendoodle.
Her journey into marketing was almost accidental—but looking back, it was always meant to be. A Type A, Enneagram 3w4, and an ambivert, Sydney has always had a passion for building, creating, and strategizing. She studied Communication Arts and Entrepreneurship in college, quickly realizing the power of storytelling in business. From launching food and lifestyle blogs to working in agencies, she honed her expertise and built 22 Marketing Co. to be the high-touch, strategy-first agency she wished existed.
FUN FACTS ABOUT SYDNEY
QUIT EATING MEAT COLD TURKEY FRESHMAN YEAR OF COLLEGE
DANCER SINCE AGE 3
DREAMING OF BUILDING A FULLY SUSTAINABLE, ECO-FRIENDLY HOME FROM SCRATCH
MEET THE editorial TEAM
KASEY SHEERAN
online business manager
Kasey is an Online Business Manager, dog mom, travel enthusiast, and owner of Workflows & Waves (among other things). She's a systems junkie and swears that setting up workflows make her almost as happy as hanging ocean-side in Hawaii (she said almost).
Kasey is the one behind the scenes at 22 Marketing Co., ensuring the team is running like a well oiled machine and clients are taken care of while also managing new and exciting projects Sydney thinks up!
Kasey hates coffee and avocados, but loves kickboxing, pole dancing, reading, drinking caribou hot chocolate, playing bingo, and traveling.
REAGAN CARNEY
social media manager
I have years of experience in customer service and being able to provide service to others is what brings me the most joy. Since becoming interested in using Social Media for businesses a few years back, I have developed my knowledge and understanding, finding something that allows my creativity to shine, and still gives me the fulfillment of being a service provider.
Sydney and I connected through Instagram and I knew that her team was something I wanted to be a part of from the get-go. When I’m not creating content, some things I like to enjoy are:
Catching sunsets at the beach with my pups, Lucy and Riley who love the beach more than I do. (Is that even possible?)
Camping and sleeping under the stars, being totally immersed in nature.
Strolling around with my camera, and capturing anything that catches my eye.
HALEY CHASE
social media manager
As a recent graduate from Framingham State University with a B.A. in Sociology & Psychology, I knew I wanted to work with people. I have a passion for building relationships as well as an interest in the social world and how humans interact. When Sydney presented me with the opportunity to join the social media sphere, I quickly accepted with high hopes to build my skills and help others generate strong connections within their company to grow authentically.
Three things to know about me…
- I’m a dancer, and have been for 20 years!
- I love all things fashion and beauty, and working on launching a personal blog.
-I am a coffee addict and a sucker for cute cafes!
THERE ARE PLENTY OF AGENCIES OUT THERE. HERE’S WHAT MAKES US DIFFERENT:
We take the time to get it right. We don’t just “manage” social media—we become an extension of your brand.
We blend strategy with creativity. Every post, ad, and email is backed by intention.
We keep it high-touch. We’re not a content factory—we’re your marketing partner.