THE SUMMA COLLECTIVE

BOOKKEEPING, PAYROLL AND TAX SERVICES for beauty professionals

Screenshot of a text message mentioning 'Reagan' and discussing booked calls through Instagram. The message credits Reagan's efforts for securing three calls this week and a total of five since starting. There's a laughing emoji at the end.
Text exchanges about positive outcomes from Instagram marketing, including booked calls and business opportunities. People express excitement and satisfaction with the success compared to previous social media management efforts.

about

As a brand new established business, we started from scratch with The Summa Collective, bringing their brand to life. Together we got clear on messaging, target audience, content pillars, assisted in web page design, copy, brand voice, tone, and built their lead magnet. We were not only involved in their social media, but marketing as a whole. We were able to have our hands in creating their marketing process from beginning to end - building funnels, directing photo shoots, creating lead magnets and documenting SOPs.

our strategy

  • Create a cohesive brand voice and design

  • Determine ideal client pain points for messaging

  • Create a marketing strategy that brings leads through a funnel

  • Use on-site photoshoots to have ample images and b-roll to use in our marketing materials

business goals

  • Build/create the brand!

  • Hand off all marketing to 22 Marketing Co. and fully trust a team to be strategic and aligned.

  • Speak to and reach our ideal audience

the transformation

  • Booked 5 consult calls within two weeks of working together that they needed to open a waitlist

  • Opened and filled their waitlist within one month

  • They are reaching their EXACT target audience and are booking consult calls with their ideal clients

  • Grew 30 followers in 30 days on their new account

THE RESULTS

Screenshot showing two Instagram Reels performance statistics. The first Reel has 3,247 plays, 62 likes, 7 comments, 2 shares, 7 saves, 1,483 accounts reached, 78 reel interactions, and 1 profile activity. The second Reel has 961 plays, 65 likes, 12 comments, 2 shares, 9 saves, 616 accounts reached, 88 reel interactions, and 0 profile activity. The images for the Reels include text and backgrounds related to IRS 1099 forms and dining out.
Social media statistics overview showing accounts reached, accounts engaged, and total followers with growth percentages.
Profile activity statistics showing 646 total actions with an 11.5% increase. Profile visits are 617 with a 12.3% increase, and external link taps are 29 with a 3.4% decrease.