Screenshot of a message mentioning success with Instagram marketing, noting three booked calls in a week and five since starting, with a laughing emoji.

MAGNETIC BOOKKEEPING

STRATEGIC BOOKKEEPING & FINANCIAL CONSULTING

Screenshot of three messages detailing business success from social media engagement. The first message celebrates a call booked by someone who found them on Instagram. The second message mentions another scheduled call from Instagram. The third message updates on a client signing for compliance bookkeeping and praises the current team's success compared to a previous social media manager.

about

Alyssa, the owner of Magnetic Bookkeeping came to us when she was feeling as though she outgrew her previous social media manager. She felt as though the call to actions were lacking or not aligned, graphics were uninspired, and leads were getting lost in the DMs when left unanswered.

our strategy

  • Increased the number of feed posts that are going out per week

  • Started incorporating Reels

  • Created a consistent Instagram story presence

  • Incorporate the use of ManyChat

  • Put a strong focus on selling (drive traffic to book a call)

business goals

  • Create a more consistent and cohesive brand identity

  • Book more consult calls

  • Showcase all services we offer, not just bookkeeping

  • Show up consistently to drive traffic to services

the transformation

  • Booked 5 consult calls within one month of working together

  • Gained 100 followers in the span of one month

  • Main lead source went from referrals to Instagram

  • Got clear on who are target audience was and how we were speaking to them

  • Got clear on how we were positioning her services in the industry

THE RESULTS

Image showing two social media video previews with engagement statistics. The top video discusses inappropriately using a 1099 form and includes play and interaction metrics. The bottom video, set in a restaurant, provides similar engagement data. Both show counts for views, likes, comments, shares, saves, reached accounts, reel interactions, and profile activity.
Social media analytics overview showing increased metrics with 47.4% more accounts reached, a total of 3,648 accounts reached, 303 accounts engaged (28.9% increase), and 1,061 total followers between October 1 and October 31.
Social media profile activity analytics showing total activity, profile visits, and external link taps with percentages of increase or decrease.