Screenshot showing a message praising an individual's work, mentioning improvements in content organization and ease of filming Reels, along with expressions of appreciation.

LEGACY LEGAL PLANNING

law firm offering estate planning

Screenshot of a positive testimonial by Kendra O'Toole about 22 Marketing Co., praising their content creation services for social media. Includes expressions of satisfaction for reducing time spent on recording and re-recording, stating that it made managing social media less daunting. Concludes with gratitude and a heart emoji.

about

Legacy Legal Planning is a woman-owned and run law firm offering estate planning. When they came to us they said they want their audience to feel comfortable and like they know us, and come across authentically. They wanted their audience to feel that they can help them through the most difficult times of their life. They also felt like they outgrew their past social medi agency and was ready to level up their content.

our strategy

  • Scheduled monthly on-site content creation days to shoot content for their social media

  • Utilized 3 different social media platforms (Instagram, LinkedIn, and Facebook) to drive traffic to book a free consultation call

  • Position as an authority in their industry by prioritizing educational content

  • Create a new brand identity that aligns with the authenticity they want to convey to their leads

business goals

  • Use social media to educate and build a community

  • Have a consistent presence on social media

  • Increase leads and engagement

  • Relate and connect through storytelling

the transformation

  • Utilized Reels, which we saw a greater response to

  • Steadily increased in followers, views and interactions on posts

  • Within the first month of working together Instagram reached 1,076% more non-followers and 59% more followers and had a 394% increase in impressions.

THE RESULTS

Instagram Reels interaction statistics showing increases over June performance. Total interactions: 267 (+1,383%), with 221 likes, 18 comments, 11 saves, and 17 shares.
Instagram analytics showing 6,319 accounts reached, with a breakdown of 343 followers (+59%) and 5,976 non-followers (+1,076%), and 14,288 impressions (+394%).
Social media analytics showing 433 total content interactions, a 37% increase compared to January 1-31. Breakdown: Reels interactions 297 (12.5% increase), Post interactions 135 (170% increase), Story interactions 1 (50% decrease).

before

Collage of nine images related to estate planning, including people interacting, legal documents, books, and promotional graphics for Legacy Legal Planning. Scenes include consultations, family moments, and event promotion for estate planning education and giveaways.

after

A collage of Instagram posts from an account called legacylegalplanning, featuring topics like estate planning, care for veterans, charities, and legal advice. Images include text overlays, people, and nature scenes.