LAUREN FAY
COACH FOR ALCOHOL-FREE LiVING, PERSONAL GROWTH AND SPIRITUAL DEVELOPMENT
about
Lauren helps people transform their relationship to alcohol and gain freedom back in all areas of their lives through elective sobriety or sobriety as a conscious choice in alignment with their highest good. When Lauren started with us she felt she had no strategy. "I am an aim a shotgun at the sky and hope I hit a bird kind of social media engager at the moment (or more delicately described as shouting into the ethers through a microphone and hoping it lands on the right ears)".
our strategy
We honed in on messaging and how to build trust and speak to her ideal client
We created branded templates and re-did visuals including colors, fonts, and aesthetics
Got clear on who we were talking to
Got clear on a Reels strategy
Incorporated outbound engagement strategies to lead ideal clients into the DMs to spark sales conversations
business goals
Build a following and community (grow audience)
Convert Instagram followers into clients
Reach target audience
Post consistently
Grow email list with a new lead magnet
the transformation
Saw significant follower growth (from 1,066 to 5,000+) in 8 months
Had a viral Reel gain 3K followers and 1.2M views
Average reel plays increased from averaging around 100 views to averaging 4K views
Within a 90 day period received 216 external link taps and had 18,000 profile visits
