BRYAN HOUSE QUILTS

Quilting teacher and author

about

Rebecca is the owner of Bryan House Quilts and founder of the Make Modern Triangles Quilt Club. When Rebecca came to us she had never worked with a social media manager before but was looking for help in building consistency in her posting.

our strategy

  • We honed in on messaging

  • We re-did the brand visuals

  • Got clear on who we were talking to

  • Got clear on a Reels strategy

  • Incorporated ManyChat to boost engagement and drive traffic to her many resources

business goals

  • Build a consistent presence for organic social media (she previously had only ran ads occasionally).

  • Organically drive traffic to classes, ebooks, resources, and programs through Instagram, Facebook, and Pinterest.

the transformation

  • Within one month of working together she had 1,000 new Instagram followers

  • Had a viral reel with over 2,000 likes

  • Reels now average around 4,000 views

  • Over 15 Reels generated 10k-60k views

  • Averages around 600 link taps per month

THE RESULTS

Social media analytics overview showing increased statistics for October. Accounts reached: 147K (+208%), accounts engaged: 4,399 (+112%), total followers: 22.5K. Profile activity: 4,922 (+264%), profile visits: 3,728 (+235%), external link taps: 1,194 (+397%).
Social media profile activity statistics showing total activity of 5,147 with a 4.5% increase, profile visits at 4,038 with an 8.3% increase, and external link taps at 1,109 with a 7.2% decrease for November.
Social media analytics showing 162,952 accounts reached with 19.9% from ads. Details include 9,991 followers and 152K non-followers, with a 11.9% increase. Total impressions are 308,587, up by 17.5%.